Effects of a short-term mass-media campaign against smoking
Menée auprès de 3 051 fumeurs et 2 220 non fumeurs, cette étude américaine analyse les effets d'une campagne nationale de lutte contre le tabac, conduite pendant 3 mois en 2012, mettant en avant les conseils d'anciens fumeurs
Although the benefits of continuous antismoking media campaigns are clear, 1 little is known about the effects of short-term programmes on attempts to quit smoking by the general population. In The Lancet, Timothy McAfee and colleagues 2 report on a national antismoking campaign funded by the US Centers for Disease Control and Prevention, called “Tips from Former Smokers” (Tips), which was delivered via television, print, digital, and other media outlets for 3 months. Development of advertisements for...
The Lancet , commentaire, 2012