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Proactive outreach strategies to connect smokers with tobacco cessation treatment

Menée à Boston (Etats-Unis) auprès de 707 fumeurs adultes d'origines ethniques diverses et ayant un faible niveau socio-économique, cet essai évalue, du point de vue du taux de sevrage tabagique, l'efficacité d'un programme d'interventions comportant des consultations téléphoniques destinées à augmenter la motivation des participants, un traitement substitutif nicotinique et l'accès à des ressources communautaires

Most smokers want to quit smoking but try to stop without using tobacco cessation treatment. Because abundant evidence supports the efficacy of behavioral, pharmacologic, and combination treatment for tobacco dependence, it is important to increase the proportion of smokers who take advantage of therapy. Evidence confirms that current tobacco treatment models that rely on the patient or clinician to initiate treatment fail to reach all smokers interested in quitting. Proactive outreach strategies are increasingly being evaluated as a systematic approach to engage “hard-to-reach” smokers to increase the use of evidence-based tobacco treatments.

JAMA Internal Medicine , commentaire, 2013

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